New Glass Bottle Impresses

Following the successful re-launch of its award winning cordiels earlier this year, Bottlegreen Drinks Co is to repackage its lightly sparkling presse drinks in a new contemporary glass bottle design. The bottles, designed by Ziggurat Brands, are made by O-I in both green and clear glass. Their shape features an elongated tapered neck, which echoes the iconic 500ml bottlegreen cordial bottle. As part of the new look, bottlegreen will increase the size of its individual 250ml bottle to 275ml to increase its presence in the impulse and on-trade sectors. The old 750ml presse bottle, with its exaggerated waist, has also been redesigned in the new style.

Author
Un-named
Origin
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Journal Title
Retail Packaging Nov-Dec 2008 15
Sector
Packaging Abstracts
Class
PA 364

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New Glass Bottle Impresses
Retail Packaging Nov-Dec 2008 15
PA 364
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