New Decanters Rolled Out

Design agency Brandimage has created a range of eye-catching decanters for The Macallan single malt whisky. The design brief was to reveal the essence and the particular heritage of The Macallan by creating distinctiveness through proprietary shape and endowing the range with a recognisable common style. Each decanter is designed to magnify the codes and the history of the iconic brand. Brandimage crafted secondary packaging for The Macallan 1824 Masters Series. The brand aims to reinforce the brand's presence in the global travel retail market, the new battleground of luxury brands.