New Category For Bottlegreen

UK soft drinks maker Bottlegreen says it is hoping to create a new category within the £805M dilutables market with "Junior," a range of three natural premium cordials targetting children aged between 4-12. The company believes a premium coridals market for children has the potential to be worth in the region of £17M over the next five years. The "Junior" range comprises; Apple & Elderflower; Blackcurrant & Apple; and Orange & Mango. All are made from natural ingredients, with no added preservatives, additives or artificial colours or flavourings. The packaging mirrors that of Bottlegreen's adult cordials in conical glass bottles to give instant brand recognition.