New From Calmar: The Noc Disappearing Dip Tube

MeadWestvaco Calmar have introduced the NoC invisible tube at Luxe Pack trade exhibition in Monaco at the end of October. Protected by patent, the technology uses the properties of light refraction. This optical effect works whatever the colour of the product or of the glass, and also, whatever the shape of the flacon. When the level of the perfume decreases, the tube reappears. At this time, it can only be fitted to the ultra-compact Melodie pump. NoC is also another tool in the fight against counterfeiting. For more information see: melodie.calmar.com/NoC/?partner=webpack