New Brand Design For Casa Loreto

Family-owned Casa Loreto Olive Oil is known in its native Tuscany as "oro liquido", which translates into English as "liquid gold". The Partners decided to use the term as the inspiration for the packaging design. Accordingly, the bottle features a 3D raised gold "drip" running down its length, stopping just short of the label. Continuing the line of the "drip" the "Casa Loreto" typography runs vertically down the label. The "drip" effect was achieved using a flexible sticker made of flat gold foil, with clear resin set on top. A dark-coloured square bottle reinforces the premium look.