The new limited edition Absolut vodka, "Absolute Glimmer" features a highly innovative glass bottle, produced & decorated in-line at Ardagh's Limmared plant, Sweden. Ardagh worked closely with Pernod Ricard to create a completely new appearance & texture for the iconic brand's bottle. Martin Peterson, Regional Ops Director at Ardagh comments, "We are proud to have supported the team at Absolut in bringing this challenging & innovative product to life." Previous limited editions, produced & decorated by Ardagh, have applied a variety of labelling & surface printing techniques onto the distinctive Absolut bottle. "For the first time we have challenged the Absolut bottle design to create something truly different. Limited Edition provides the trade with an engaging consumer proposition by representing something genuinely bold, innovative & interesting in-store."
