Molson Coors and Dutch brewer Bavaria NV have announced a long-term partnership agreement. Molson Coors UK will get the exclusive rights in the on- and off-trade to the sales, distribution and customer marketing of Bavaria and its portfolio of brands in the UK, consisting of the brands Bavaria Premium, Bavaria 0.0%, Hollandia, Holland Import and Claro. For Bavaria, the partnership provides a springboard to grow the distribution of its brands in the UK. The Bavaria portfolio has a long and established history which includes: Bavaria 0.0%; the worlds first 0.0% alcohol beer and currently number 2 in the UK non-alcoholic category. Molson Coors UK's diverse portfolio of owned and partner brands includes signature brands such as Coors Light; Cobra; Staropramen and Carling.
