After an extensive 18-month test, Miller Brewing Co announced the national production of plastic bottles for three of its top beer brands. Miller Lite, Miller Genuine Draft and Icehouse beers are going to be sold in 16 and 20 ounce recyclable plastic bottles. Although a number of brewers globally have experimented with beer in plastic bottles, Miller is the first brewer to attempt widespread distribution in the US. The company sees the new packaging as an opportunity to reach an untapped market. Last year, rival Anheuser-Busch Cos. Inc, tested beers in plastic bottles on a smaller scale but abandoned the project. They toyed with plastic and decided against it.
Origin
Unknown
Journal Title
Gmpa 3/2000 50
Sector
News Items
Class
N 866