UK Schloer, the sparkling juice drink, is celebrating its 70th anniversary this year with a new strapline "everything you could wish for." A high-profile sponsorship and a range of other marketing activity based around the new strapline is scheduled throughout the year. The brand has grown significantly over the past 70 years to develop into one of the UK's most popular adult soft drinks and the No 1 table-top soft drink in the take home market. All its varied brands are packaged in glass. MD Mike Coppard said: "With so many years of success and the brand continuing to grow, Schloer really is a retail success story. During the last 70 years, many carbonated drinks have come and bone, but Schloer retains a faithful following and is becoming more relevant to a younger audience than ever before."
