Metal closures can provide a value-added feature for your brand, as this article reports. The premium trend is a market driver in the glass packaging and metal closures sectors. Glass, counting for over 8% of the total packaging market, together with metal closures, is widely used in Europe for premium products such as sauces, preserves, dressings, condiments, pickles and baby food. As part of a special cultural project, Austrian food producer Staud, commissioned the UK's Crown Closures to recreate works of art displayed in Viennese museums and illustrations of musical instruments on metal caps for its brand of premium jams. Crown used the industry's most advanced metal printing technology and to replicate paintings by such artists such as Rembrandt, Rubens and Klimt.
