Marston'S Promote Lightweight Bottle

UK brewer Marston's has cut the weight of its bottle in order to save energy & materials. The company, which makes its flagship Pedigree brand in Burton-on-Trent, has introduced new lightweight 500ml bottles, which weigh 22% less than their predecessors. The company says the new bottles will save it 1,000 tonnes of glass/pa & 650 tonnes of carbon emissions. Marston's decided to review the design of its bottle in line with its corporate social responsibility policy. Marketing director Peter Jackson said: "As a company we need to lead by example & take action to reduce our environmental impact". The bottles also have an enhanced logo & health warning on the labels.