[Markets] Incredible India

With its rapidly expanding middle classes and its hot tropical climate, its easy to see why the Indian market would appeal to the global soft drinks players. Beverage research specialists at Canadean report that Indian soft drinks consumption is as low as 4 litres; that is less than half that of China and 79 litres less than the global average. Latest estimates suggest that soft drinks are making rapid headway, but the market remains significantly underdeveloped.