CLS Remy Cointreau has repackaged its Passoa liqueru in a full body shrink sleeve developed by CCL Decorative Sleeves, which offers the client significant benefits for the brand, particularly in terms of wider promotional opportunities. A key requirement of the brief was the need to replicate exactly the appearance of the existing matt black coated bottle with paper label, which is well established in the market and easily identified by consumers. Scuff resistance was also a priority to ensure the glass bottle retained its premium image throughout its life. CCL used specifically defeloped print techniques to achieve the matt black finish that matched the appearance of the existing coated bottle. The 50 micron high shrink PET sleeve is rotogravure printed in 8 colours. For more information, please visit: www.ccl-label.com
