After making its debut in 2003, Magners Irish cider has gone from strength to strength. In short, it has single-handedly revitalised the cider category. Volumes have exceeded expectations & export opportunities are looming for the brand, already available in the US & Spain, owner C&C is doubling its cider manufacturing plant in county Tipperary, to the tune of 200M Euros. Magners is now the UK's No 1 packaged long alcoholic drink with 26% share of the UK on trade packaged LAD market, & figures also show that Magners commands 30% of the total on-trade cider market in the UK with the figure reaching 46% in Scotland. Magners began a UK rollout in March, & in a 6m period the Magners pint bottle became available in over 50% of on-trade outlets. There is demand too in the off-trade with its glass litre, 750ml pack & 500ml can formats.
