Lvmh May Sell Kruk, Moet & Dom Perignon To Diageo

According to recent press reports, UK drinks giant Diageo may buy Moët Hennessy, which owns prestige Champagne brands Krug, Moët, Veuve Clicquot and Dom Pérignon. It was reported that LVMH (Moët Hennessy Louis Vuitton), approached Diageo to propose a sale which would bring the world's oldest Champagne houses under British control, alongside brands such as Guinness, Johnnie Walker & Smirnoff. It is thought that Diageo are considering making a cash offer around £10.6bn. Neither LVMH and Diageo, nor their respective advisors, said to be Goldman Sachs and Lazard, are talking publicly.