Free Run Wines has brought out a wine which aims to raise funds for global communities affected by deforestation. L'Olivier, which translates as "olive tree", is an organic wine made from a blend of Syrah and Mouvedre grapes, priced at £4.99 and bottled in glass. A donation from the sale of each bottle goes tot he NGO and registered UK charity, the Tropical Forest Trust, which is aimed primarily at raising funds to help the Pygmy colonies in Africa and other communities suffering as a result of deforestation. To strengthen this link, L'Olivier features a recyclable bottle closure and the labels and packaging are made from recycled paper
Origin
Unknown
Journal Title
The Grocer 8 July 2006 57
Sector
Packaging Abstracts
Class
PA 11