Rockware Glass has produced what is believed to be the UK's first litre beer bottle for Stella Artois. It is the first project engineered through the in-house integrated packaging development consultancy, Jones Knowles Ritchie, the UK brand design and packaging consultancy. The new bottle communicates the brand's premium credentials in a modern style that it is hoped will appeal to its broad target audience. It features embossing on the shoulder and body, and a PSL printed label to give a tactile finish. A champagne style foil and crown enclosure emphasises its premium credentials. It is also double sided for maximum display options and branding exposure. The "big bottle" segment of the take home market is a growth area and currently accounts for around 10% of total bottle sales. (whole item)
