Ardagh is embracing 2016‘s rich summer of sport, partnering with leading brands to bring the excitement of competition to fans around the world. Working alongside herbal liqueur brand Jägermeister and print/coating specialist PSL Hehlen, Ardagh’s glass factory in Nienburg, Germany, has supported the launch of a limited edition range for the iconic 0.7L Jägermeister square bottle. The collection comprises 800,000 bottles in 18 different screen printed versions, with the flags of the nations who competed in the 2016 European Football Championships in France for sale into those specific countries. To screen print the flags directly onto the surface of a square green bottle represented a significant challenge for the decoration team, and one that was met through careful pre-planning and a meticulously organised production process using organic UV inks. Usually, it is necessary to have a white underlayer to achieve bright colours on a green bottle. This was not possible because of the highly detailed artwork, and it was necessary to find an alternative method. This was achieved by developing highly pigmented and tailor-made inks for this specific project and by using specific screens and squeegees that result in a much higher level of ink film on the bottle.
