Limited Edition Bottles

Greene King has released its brand new "Great Sporting Moments" IPA limited edition bottles. The new packaging for the brewer's flagship beer details 10 of the most well known and memorable British sporting moments across the last 60 years. These include England winning the 1966 World Cup, Jonny Wilkinson's kick against Australia to win the 2003 Rugby World Cup, and Team GB's cyclists winning 8 gold medals at the Rio Olympics to name but a few. To mark the occasion, Greene King IPA is giving away over £50,000's worth of prizes, including 300 Cricket coolers, 135 IPA BBQs and 1000 cases of beer. These will be running alongside social media competition activity, giving Greene King IPA fans more opportunities to win some fantastic rewards.

Author
Un-named
Origin
Unknown
Journal Title
Ibp November 2017 18
Sector
Packaging Abstracts
Class
PA 1477

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Limited Edition Bottles
Ibp November 2017 18
PA 1477
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