Limited-Edition Bottle Launched By Malibu

Malibu has launched a limited-edition bottle, created in collaboration with British fashion designer Sera Ulger, who has also developed a one-off "Couture" clothing collection inspired by the bottle. The 700ml limited-edition bottles were available across multiple grocers and independents from April. The launch was supported with a customer marketing and digital campaign "We have ensured that all of our activity personifies the brand; that it's creative, innovative, fun and stands out," said Adam Boita, Marketing Controller at Pernod Ricard UK.