Concha y Toro unveiled new lightweight packaging for its Cono Sur Sunrise range at the LIWF. The eco-glass bottles are identical in appearance & performance to standard bottles, but are 7-14% lighter, resulting in reduced carbon emissions from shipping. Cono Sur also highlighted its link-up with Magnificent Revolution, a non-profit organisation which uses bicycle-powered generators to educate the public about energy consumption, by introducing a mobile phone charging point with a twist. Visitors to the stand whose batteries are running low were able to hook their phone up to a charger, on the previso that they supply the energy by getting aboard the on-stand bicycle & cycling. Cono Sur is using the LIWF to highlight its environmental initiatives, which include organic wine production, lightweight bottles, and Carbon Neutral Delivery.
