Let'S Twist Again

Accentuating the curves in a new bottle for re-launched Caribbean Twist, Rockware Glass has captured the exotic nature of the fruit flavoured rum pre-mixes. Rockware's Concept Design worked closely with customer Halewood's own designers to come up with a "sophisticated look, less overtly feminine to produce a more universal appeal." Bob Rishworth, Halewood' marketing director, believes his company was first to pioneer 70cl size bottles in the pre-mix market, and he expects the new styling to further increase take-home trade.