Let There Be Beer: "We Will Push Wider Range"

Having faced criticism for focusing too heavily on mainstream lager, the organisers of "Let There be Beer" have promised that the campaign will evolve to include a wider range of beers. Although the generic campaign is funded by brewing giants AB InBev, Heinken, Carlsberg, Molson Coors and SABMiller, it pledged at launch to focus on "demonstrating the diversity of the category." But it has been accused by bloggers and on social media of being biased towards the major brands, particularly in videos and a website offering beer and food matching advice. For more information, please visit: www.lettherebebeer.com/