Langs Supreme

Graphic Partners have rejuvenated and modernised the packaging for Langs Supreme whisky while retaining the brand's strong origins and heritage to give it better shelf presence and lift it into the premium market. Ian Macleoud Distillers also wanted the agency to make a close connection between he fact than that Langs blend has a high malt content and the Glengoyne Highland single malt scotch whisky at its heart. The round, "slightly dumpier" 70cl bottle has a simplified image depicting the Glengoyne distillery embossed on its shoulder, and "Bottled in Scotland" on he back. It is fitted with a tamper-proof Stelcap closure. The labels are printed in four colours with a gloss varnish and make extensive use of gold foil.