Nottingham-based Payne has launched a range of holographic effect label finishes that offer a high impact and cost-effective means to integrate high end finish to labels. The new HoloSense effects enable eye-catching holographic-type patterns to be added to label designs, enhancing on-shelf presence and consumer appeal. They help to achieve added depth to colours and create a sense of movement that attracts attention on crowded retail shelves. The HoloSense technology can be incorporated into existing labels or included as part of a new design. Five distinctive patterns are available for the surface finish - Diagonal Stripe, Raindrops, Kaleidoscope, Mini Lens and Checkerboard and these special effects can be used either as an all-over design or on selective areas of the label. For more information please visit: www.payne-worldwide.com
