[Labelling] The Wrap Party

The boom in micro-brewing in the UK in the past few years has been a boon for materials suppliers and designers. As competition in the beer sector increases, labels and the materials they are made from have become evermore impactful and intricate as breweries fight for shelf space and sales. Although wet-glue labels still dominate the beverage market, self-adhesive materials are becoming more popular among designers and label converters due to the flexibility and creative opportunities they offer. The sector can offer a myriad of opportunities to materials suppliers and label designers, as explained in this article.