[Labelling] Focusing On The Future

Championing British suppliers is a core pillar of the ethos at Waitrose, and as such the majority of label printing is done in the UK. Although there have been advancements in the digital workflow from concept to printing, the likes of RFID can be an expensive choice, and though there may be seasonal variety in the printing choices made, Waitrose predominantly uses "flexo" technology, especially on its own "Household" range. As markets in the east of the region lead growth in the European labels sector, the contribution labelling practices can make to the overall sustainability of packaging has become an issue of increasing importance, as reported in this article.