Krombacher Hell Launched

Krombacher, Germany's number one premium beer, is launching Krombacher Hell to the UK on-trade. The Bavarian-style later, which has 5% ABV, has been launched to coincide with Oktoberfest. Krombacher Hell is ideal for those who prefer a full-bodied beer and its subtle touch of hops ensures it is less bitter, has a distinct maltiness and sweetness. The UK has been identified as a strategic growth market for Krombarcher.