Kombrewcha Launches Alcohol Alternative Range

US beverage brand Kombrewcha has launched a 3.2% ABV fizzy fermented tea, packaged in glass bottles, aiming to be a healthier alternative to high-calorie cocktails, beer and wine. While the naturally-occurring alcohol found in kombucha has been minimised by brands in the past, Kombrewcha decided to embrace the alcohol and position the brand as a recreational beverage, not a functional one. Kombrewcha uses all natural ingredients: organic black tea, organic cane sugar, organic yeast, a symbiotic culture of bacteria and yeast, finished with organic fruit. The range is available in four flavours: original, berry hibiscus, lemongrass lime, and royal ginger. The packaging has also been given a colourful refresh.