King Of Soho Gin

Global branding agency 1HQ have launched the King of Soho gin, a new high-end gin brand founded by Howard Raymond. The design, briefed to the 1HQ team by West End Drinks Ltd, aims to encompass the historic spirit of Soho and its "anything goes" attitude, with a detailed "Spirit of Soho" character embodying different elements of Soho's history throughout the years. The gin is packaged in a turquoise glass bottle, designed to have strong on-shelf presence, with unique detailing making the product instantly identifiable.