Kanga Pack Launched

Sogrape Vinhos is launching a 'Kanga Pack' version of its Mateus Rosé wine brand in the UK off-trade. The company said 18 March, that the pack will feature an 18.7cl glass bottle of Mateus Tempranillo Rosé banded to the front of its original 75cl 'cantil' bottle of Mateus Rosé in an effort to encourage consumers to try its range. The pack, which will bear the phrase 'Try Me Free', has been designed to allow consumers to sample its varietal wines, beginning with the rosé, followed by Mateus Shiraz Rosé later this year. Sograpes' distribution in the UK is handled by First Drinks Brands.