Johnnie Walker To Provide Alcohol Content And Nutritional Information On-Pack

Diageo has announced Johnnie Walker as its first global brand to provide consumers around the world with on-pack alcohol content and nutritional information per typical serve. From early autumn, the new labels for bottles of Johnnie Walker Red Label, the best-selling Scotch whisky around the world, go into production and will then be shipped to dozens of markets globally. By the end of the year, up to 30m bottles will be on the shelves, helping consumers understand what's in their glass.