As pollution levels soar across China, authorities are introducing stricter measures in hopes of rolling back the toxic tide. The push to clean up the country's air, land and water has provided new opportunities for those in the green technology business. Japan's Asahi Glass is looking to cash in on going green. One example of its innovations is the external material used in Bejing's iconic Water Cube. It is a special elastic material - ETFE film which can enclose a large space and is very lightweight. It is a cheaper alternative to glass, making it ideal for modern stadiums, buildings, farms and vehicles. According to Shimbo Takashi, Asahi's executive officer, the company is looking to contribute to China's green campaign and take a bigger share of the Chinese market. When it comes to the application of the technology to vehicles, Takashi says, "Automotive side glass can protect your skin by cutting out 99% of the UV rays. We have a certificate from the US skin cancer foundation." Asahi Glass is showcasing its latest green products in Hangzhou. Lighter, stronger and better heat insulation are the products main selling points.
