J2O Squeezes In On Limited Juice

Britvic has added a 6th flavour to its J2O range. J2O Orange & Pomegranate, packaged in its traditional glass bottle, will be available for 6 months as a limited edition release and will be supported by POS materials and PR activity. The launch represents the first time in the brand's history that a new flavour has been introduced in take-home at the same time as on-trade, according to Britvic.