Irish Vodka Is No Joke

Among Irish drinks brands, Bailey's and Jameson undoubtedly take most of the international plaudits in terms of spirits, and the country's whiskies and whiskey-based drinks are what it is most recognised for in this arena. However, perhaps the most impressive performance in relative terms of any Irish brand in recent years has been that of Boru vodka, the brain child of former Bailey's directors. Given that the very concept of a premium Irish vodka remains an odd one to many people, the brand has performed miracles in the few years since its launch. This has been enhanced by its novel package, a 3-tier distinctive "Trinity" pack - 3 200ml bottles stacked as one larger unit containing the standard Boru plus two flavours, orange and citrus.