Irish Coffee, Deployed In 45 Seconds

A microwavable Irish coffee has been produced by Saint Brendan's Irish Cream Liqueur Ltd, with the launch of its Shannon's Irish Coffee brand. The drink is a blend of rich coffee, aged Irish whiskey and double cream, with an abv of 11%. It comes pre-packaged in its own branded glass, and takes only 45 seconds to microwave. MD at the firm said "This has been a real blue sky project all along. Shannon's Irish Coffee started as a blank piece of paper, we have developed a bespoke factory and equipment and implemented a new process specifically for its production. It is a great thrill for everyone involved to see the product finally launched". The brand was available in supermarkets in the UK and Ireland pre-Christmas. It is a seasonal concept, and is currently being phased out ready for return in the autumn.

Author
Un-named
Origin
Unknown
Journal Title
Drinks International Feb/04 12
Sector
News Items
Class
N 1448

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Irish Coffee, Deployed In 45 Seconds
Drinks International Feb/04 12
N 1448
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