[Ireland] Grolsch To Brew And Bottle Miller Geniune Draft

Royal Grolsch and Miller Brands, a subsidiary of SABMiller, have agreed that Grolsch will begin producing Miller Genuine Draft for the Irish market from May 2009, replacing production from the Beamish & Crawford Brewery in Cork, Ireland. As of May, sales and distribution for Miller Genuine Draft in Ireland will transfer to Richmond Marketing which will also work closely with Miller Brands in developing and executing marketing plans.