Ipa Shake-Up Woos Young Males To Ales

Greene King is revamping its IPA brand and splashing out £4M on a marketing push in a bid to modernise the image of the ale category. Two new brews are being added to the range in 500ml glass bottles: 4.1% abv IPA Gold, a golden ale aimed at younger drinkers, and 5.4% abv IPA Reserve for premium ale aficionados. The brewer is also re-branding the entire IPA range.

Author
Un-named
Origin
Unknown
Journal Title
The Grocer 31 March 2012 30
Sector
Packaging Abstracts
Class
PA 904

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Ipa Shake-Up Woos Young Males To Ales
The Grocer 31 March 2012 30
PA 904
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