Innovative Cider Promotion

Viscose Closures of Crawley are supplying crown corks to Westons Cider for a major consumer campaign in support of their best selling Premium Organic range. 3.5M bottles will each be fitted with a gold crown carrying an individual promotional code. The code is printed on the inside of the crown beneath a clear liner. These codes can be entered into a dedicated website and will allow customers to obtain gifts, raise money for The Wildlife Trusts, or provide traditional apple trees for community orchards.