RIO-Fusion Drinks, India's first fruit flavoured carbonated beverage, has chosen to partner with Rexam Beverage Cans in a move that sees the brand shift from glass to aluminium cans. Rexam India is producing the 330ml Sleek Can for RIO out of its Taloja plant, at which a new state-of-the-art aluminium line was opened November 2012. Rexam also worked with the RIO brand to establish effective filling facilities with the first cans entering the market recently.
Origin
Unknown
Journal Title
Ibp November 2013 15
Sector
Container glass
Class
C 5044