[India] New Brand Launched

PepsiCo has launched its new Tropicana Twister brand in returnable glass bottles across India. The product is priced at INR 12 for a 250 ml bottle. Sucheta Govil, VP of Innovation for PepsiCo said: "While the PET and tetra pack formats are growing at a fast rate, returnable glass bottles continue to contribute significantly to the volumes because of the ability to find a bottle anywhere for on-the-go refreshment."