Ian Macleod Distillers Redesigned Label For London Hill Gin

Edinburgh-based design agency Graphic Partners has redesigned the label for Ian Maclead Distillers' London Hill Gin to give the brand a more contemporary look with greater shelf presence. The clean finish has been reinforced by new black and metallic silver labelling and fine gold touches. Key elements of the brand, such as its 220-year history and its mix of herbs and spices, are highlighted on the label. There is also a small line illustration of juniper berries. The gin is produced in 70cl and one-litre flint glass bottles, priced at £11.00 and £12.99.