The Historic Legacy That Costs Brweries Billions

This article examins how Anglia Ruskin's PubLAB discovered that shoppers pay little attention to bottle neck labels, despite global brewers spending billions of pounds each year on them.

Author
Un-named
Origin
Unknown
Journal Title
Brewer & Distiller Inaternational November 2016 12
Sector
Packaging Abstracts
Class
PA 1324

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The Historic Legacy That Costs Brweries Billions
Brewer & Distiller Inaternational November 2016 12
PA 1324
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