Historic Ale Relaunched In New Bottle

Beatson Clark is playing a key role in helping to revive one of the UK's most famous and historic ales, Double Maxim. Former Vaux directors, Doug Trotman and Mark Anderson have purchased the brewing rights to Double Maxim and have chosen Beatson's bottle for the re-launch of the brand. They opted for Beatson primarily because of its expertise and reputation in the bottled beer market, and has been delighted with the look and feel of the bottle. The design of the bottle and label has evolved over almost a century since the product was first brewed in 1901 and the new bottle and label design reflects Double Maxim's ability to appeal to old and new drinkers alike. (whole item)