High Glass, a new range of innovative premium spirit bottle designs, is being launched by glass packaging specialist Croxsons. The range enables spirit producers to present their premium products in a stylish, modern bottle. At the same time High Glass offers a premium bottle selection where bespoke design would be beyond the budget. Tim Croxson, director of Croxsons, said: "The spirits market has never been more competitive, with many artisan and niche producers competing with the global spirits brands for space on bars and supermarket shelves. The cost of designing and manufacturing a bespoke bottle mould comes in at around £10,000. That level of investment in packaging often isn't a realistic option for a start-up business or small-batch producer. Equally, the ongoing costs of manufacturing bespoke bottles for a spirit which may have a production run of fewer than 10,000 bottles at a time are also prohibitive. However, generic spirits bottles arent the answer, either. Brands need instant stand-out to attract consumers. High Glass bridges the gap perfectly."
