Heineken To Launch Non-Alcoholic Heineken 0.0 Across The Us

Heineken will soon launch a non-alcoholic version of its namesake beer in the US as consumers seek out healthier options, CNBS reported. Consumers are increasingly shunning beer and instead drinking wine, spirits and hard seltzers, which they perceive as healthier than beer. Others are drinking less and some are dropping alcohol altogether. Heineken thinks it can reinvigorate the beer category if it can give people more opportunities to drink it.