Heineken's CEO, Jean-Francois van Boxmeer, announced that the group would like to increase its turnover and beer sales in 2013 - above all in Africa, Latin America and Asia, where business was already starting to boom in 2012. He is also looking for opportunities to improve the range of offerings in Europe, where beer sales have been on the decline. Heineken ended 2012 with record earnings. The group's beer sales rose by 3.4% to 221.4 million hectolitres. Turnover increased by 7.4% TO 18.3BN Euros, half of which was due to acquisitions. Operative results improved by 59% to 3.9BN Euros, with profits more than doubling to 2.949BN Euros. Since securing control of the Tiger Beer producer, Asia Pacific Breweries in 2012, Heineken, the world's third largest brewery, has been achieving more than half of its profits in emerging markets - like its competitor, AB InBev.
