Harbison Walker International - Rebranding Itself

One of the world's leading refractory materials and services providers, ANH Refractories Co, has announced the decision to rebrand itself under the new name of Harbison Walker International, effective immediately. The decision was made following an exhaustive market research and branding initiative in which one of the company's legacy brands, Harbison-Walker, returned the highest awareness and positive customer perception of all the company's brands, as well as the brands of the company's refractory competitors. The former ANH Family of Companies including: AP Green Refractories Co; North American Refractories Company, and Harbison-Walker Refractories Company, is known as a knowledgeable leader in the manufacture and supply of innovative refractory products for a wide range of industry applications. With its headquarters in Pittsburgh, PA, USA, Harbison Walker has a network of 18 manufacturing facilities and 28 distribution centres to serve markets across N America, the UK, Indonesia and Mexico. The company also has a laboratory testing facility located in China.

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Press Release 26 Jan 2015
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News Items
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N 3372

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Harbison Walker International - Rebranding Itself
Press Release 26 Jan 2015
N 3372
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