Hall And Woodhouse Launches New Lightweight Bottle: New Lighter Glass Bottle From Uk Brewer

UK independent brewer, Hall and Woodhouse, has joined forces with OI USA to develop a new lightweight 500ml glass bottle. The bottles were developed for the brewer's distinctive range of ales such as Tanglefoot, Golden Champion, Golden Glory and Fursty Ferret. In order to achieve weight savings of 27%, the company has abandoned the "squat" design it previously used. The new version consists of a taller, leaner bottle with a longer neck. Research was carried out to ensure that customers would still associate the new taller bottle shape with the range's trademark regional heritage. The bottles feature a unique embossment on the front surrounding the label with the words "Dorset Ales" and "Real Character." See: www.hall-woodhouse.co.uk