Guinness Launches Africa Special Beer

Diageo is introducing a beer for the "next generation" of Guinness drinkers - Africa Special. The new variant is the first major innovation for the brand from within Africa for over 10 years. Chris Laidlaw, global marketing manager for Guinness, said: "Modern Africa is filled with an unprecedented energy and creativity - the new generation of drinkers are forging their own paths and identities. A continent that's alive inside now has a drink to match." To support the launch, Guinness is unveiling Alive Inside - an 80 second film that will break in Nigeria and online. Guinness Africa Special will roll out across the continent after its Nigeria launch.